Companies that continuously innovate face a new set of challenges. With an ongoing stream of ideas, leaders must set strategic boundaries. To make a business case for any new idea, concrete standards including customer retention, revenue growth and stakeholder value must be used to measure viability. To ensure that all actions contribute to competitive advantage and financial success, management must clearly define the strategic domain in order to identify the opportunities that satisfy the evaluation criteria.

Hilltop Innovation has developed continuous innovation processes that enable companies to achieve sustained growth by effectively leveraging internal assets and providing a pathway for efficient commercialization.