you reach for the stars, you may not quite get one,
but you won’t come up with a handful of mud either.
- Leo Burnett
sparks innovation. Innovation drives successful businesses. The more ideas
a company has in various stages of evaluation and development, the more
likely it will be to strike gold.
Companies that continuously innovate face a new set of challenges. With an ongoing stream of ideas, leaders must set strategic boundaries. To make a business case for any new idea, concrete standards including customer retention, revenue growth and stakeholder value must be used to measure viability. To ensure that all actions contribute to competitive advantage and financial success, management must clearly define the strategic domain in order to identify the opportunities that satisfy the evaluation criteria.
Hilltop Innovation has developed continuous innovation processes that
enable companies to achieve sustained growth by effectively leveraging
internal assets and providing a pathway for efficient commercialization.
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